Hi, I'm Pedro — a product person(yes, both) who still ships code. Computer scientist by training, with a master's in Enterprise Information Systems, and ten-plus years in CRM that taught me what's worth building. Today I'm part of a small team building our internal tool: I write the requirements in the morning and the TypeScript in the afternoon. From the Algarve, via Brighton, now in Madrid. On the side I photograph cities, make imperfect things out of clay, and write here when something about the web bothers me enough. Say hello.↑ I reply. slowly, but I do.

now → shaping and shipping features for our internal tool· thinking about the web we grew up with· eight ceramic pieces in, all imperfect

Writing

essays, occasionally in portuguese

feb 2025 The New Social Circles — I deleted Facebook, then Twitter. Where I ended up instead: paid newsletters, small Discords, and rooms with no algorithm. essay · technology · social media
jun 2024 The Problem of Google Doing It for Us — Google I/O promised a Search that does the work for you. What happens to the web — and to the people who write it — when the search engine becomes the destination? ← start here essay · technology · ai · web
jan 2024 Urban Landscapes — Geometry, light and repetition in city spaces. An ongoing series. photo series · photography · urban · architecture
jan 2024 Nostalgic Digital Interactions — Buttons that press, pages with weight. Why interfaces that borrow from the physical world feel better to use. essay · design · ux · interactions

Clay & Camera

things I make when not making software

Cheese board, stoneware Small face #1 Coffee mug Urban Landscapes Urban Landscapes
cheese board, stonewaresmall face #1first mug. rusty. unsure.urban landscapes 01urban landscapes 02
all ceramics  ·  photo series  ·  started in Joa's classes, 2024

Projects

small things, built for fun

Blue Note Gallery 59 album covers from the 10" LP era (1951–55), when John Hermansader, Paul Bacon and Gil Mellé, with photographer Francis Wolff, made sleeves as groundbreaking as the music.
Fanzine Builder A browser-based zine maker: drag in photos, pick a layout, export a PNG for Instagram or a print-ready booklet PDF.