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    <title>Pedro Martins — writing</title>
    <link>https://pedrom.link/blog</link>
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    <description>Essays about product, the web we grew up with, and making things by hand. Occasionally in Portuguese.</description>
    <language>en</language>
    <lastBuildDate>Sun, 06 Sep 2026 00:18:51 GMT</lastBuildDate>
    <item>
      <title>The New Social Circles</title>
      <link>https://pedrom.link/blog/the-new-social-circles</link>
      <guid isPermaLink="true">https://pedrom.link/blog/the-new-social-circles</guid>
      <pubDate>Wed, 05 Feb 2025 00:00:00 GMT</pubDate>
      <description>I deleted Facebook, then Twitter. Where I ended up instead: paid newsletters, small Discords, and rooms with no algorithm.</description>
      <content:encoded><![CDATA[
<p>Lately I've been finding myself wanting to escape from all sorts of social networks. Either because I don't support their leaders' values (or lack thereof), or because they've become toxic places and sources of anxiety (and attention drains). I've already deleted my Facebook account and recently deleted my Twitter account. I never had TikTok and for now I'm only on Instagram (and WhatsApp if you count that).</p>
<p>While quitting sounds like a good idea, I also feel that I'm betraying that part of me that fell in love with the internet and what it could create in terms of inspiration and creativity. Reading <a href="https://www.densediscovery.com/issues/323" target="_blank">this edition of Dense Discovery</a> made me feel that I'm not alone in this feeling.</p>
<blockquote><p>Something is changing in our relationship with social media. For years, conversations about 'digital detox' felt like self-care platitudes – well-meaning but ultimately superficial. This time around feels different.</p></blockquote>
<p>Kai, the author, then continues by stating how _"spaces we once inhabited feel increasingly alien, overtaken by algorithmic ghosts and corporate voices that leave us restless, overstimulated, yet empty and disconnected."_ He concludes by saying that _"on the path to realising that the revolution won't be live-tweeted – it'll happen in the spaces where we dare to exist without documenting every moment of it."_</p>
<p>And I couldn't agree more, especially with the last part. Dense Discovery, for instance, a newsletter of which I'm a premium subscriber, is a great example of such spaces. Not only as a monthly source of inspiration and food for thought (a source that is not infinite and comes measured in the right amount), but also as a place where I can find a community of people who share the same interests as me. In Dense Discovery, being a premium subscriber comes with access to a small, non-toxic network, but this is also true for other podcasts where I'm a premium subscriber that provide access to exclusive Telegram or Discord groups. These spaces let you interact not only with the host but also with other people who share that same interest in that podcast/newsletter.</p>
<p>While I'm not sure what the future will be like, finding safe spaces like these currently helps me feel more connected to the things I care about.</p>
]]></content:encoded>
      <category>Technology</category><category>Social Media</category>
    </item>
    <item>
      <title>The Problem of Google Doing It for Us</title>
      <link>https://pedrom.link/blog/google-does-the-work-for-you</link>
      <guid isPermaLink="true">https://pedrom.link/blog/google-does-the-work-for-you</guid>
      <pubDate>Mon, 03 Jun 2024 00:00:00 GMT</pubDate>
      <description>Google I/O promised a Search that does the work for you. What happens to the web — and to the people who write it — when the search engine becomes the destination?</description>
      <content:encoded><![CDATA[
<p>A lot has been said and written about Google I/O that happened last month, starting with the bizarre DJ act and the cringiness—and lack of soul—of the whole event. Among the major breakthroughs around their AI products and strategy was a significant shift in their core business: Search. Following the steps of products like Perplexity and Arc Search, Google announced <a href="https://blog.google/technology/ai/google-io-2024-100-announcements/">"Updates that make Search do the work for you"</a>.</p>
<p>"Doing the work for us" means asking Google what we need and having them provide us directly with the answer, instead of showing us the pages that could help. Perplexity had already introduced this concept as their main product feature, and Arc Search brought us the idea of creating pages dynamically based on our search needs. Google's announcement means that this concept is finally mainstream.</p>
<p>This represents a major shift for the web as we know it, moving from navigating multiple web pages to find answers or even the questions, to getting the answer directly from the search engine. There will be no search, or at least this seems to be their goal.</p>
<p>The Search Engine will become the web—and considering that Google owns Chrome, Microsoft owns Bing, and Arc from The Browsing Company owns Arc Search—the browser itself wants to become the web. This brings up two major conflicts: one ethical and the other more sentimental.</p>
<p>On the ethical side, search engines, which have created multi-billion-dollar businesses around advertising to make business web pages appear at the top of their search results, are now ditching those pages by providing fully processed answers—sometimes whole websites—generated by AI. This shift threatens media companies and smaller businesses that rely on SEO to reach users. How do you optimize search in the era of AI?</p>
<p>Worse, these algorithms have been trained on decades of public content created by us—regular internet users—and particularly by those media companies now seeing their business threatened by the technology that depends on them to learn. This creates a classic chicken-and-egg problem: AI needs more news and creative material to learn, but it simultaneously puts at risk the jobs of those who produce this content. This issue is not being addressed by major players in the sector and could affect millions of jobs, businesses, and, more critically, weaken our democracy.</p>
<p>Then there's the sentimental side. Born in the '80s and introduced to the web in the late '90s, I remember the thrill of navigating dozens of websites and discovering things I didn't know existed or wasn't even searching for. I remember trying multiple search engines with the same prompts, hoping to find something new. Back then, algorithms weren't as sophisticated, so the probability of serendipitous discoveries was quite high.</p>
<p>I also remember the excitement of having my own website and showing it off to friends at school. First using Geosites, then Frontpage, Dreamweaver, and by copying ideas and HTML from other websites, I learned, one tag at a time, how to manipulate basic HTML websites. This developed into a passion that led me to study Computer Science and become a Software Engineer.</p>
<p>All that thrill has already been majorly impacted by Social Networks—where everyone has their own identity within this network of pages controlled by one company—and now seems to be threatened further by the use of AI.</p>
<p>I consider myself quite progressive and open-minded and don't want to sound like those old guys who say, "in my time things were better." I am excited about the possibilities AI can bring in fields like Health, Climate Change, or by enabling more people to learn how to build stuff, fostering a world driven by creativity. But I have reservations about the limits of such innovations to avoid weakening democracies and making us slower and lazier. I also want to help preserve the web I experienced and learned to love—even if it's a niche thing—and writing this is a first step.</p>
<p>Thoughts on this essay are heavily influenced by recent episodes of the podcast The Search Engine, particular <a href="https://open.spotify.com/episode/6cWLSWAq9LxwUWVbsdagKw?si=e7bcfffb7e304d86">this episode</a>. You should listen to them and subscribe their podcast.</p>
]]></content:encoded>
      <category>Technology</category><category>AI</category><category>Web</category>
    </item>
    <item>
      <title>Urban Landscapes</title>
      <link>https://pedrom.link/blog/urban-landscapes</link>
      <guid isPermaLink="true">https://pedrom.link/blog/urban-landscapes</guid>
      <pubDate>Sat, 20 Jan 2024 00:00:00 GMT</pubDate>
      <description>Geometry, light and repetition in city spaces. An ongoing series.</description>
      <content:encoded><![CDATA[
<p>Walking through the city, I'm constantly drawn to the way light interacts with architecture, how geometric patterns emerge from seemingly chaotic spaces, and the rhythm created by repetition and variation.</p>
<p>These photographs are part of an ongoing exploration of urban environments—capturing moments where form, light, and space come together in unexpected ways.</p>
]]></content:encoded>
      <category>Photography</category><category>Urban</category><category>Architecture</category>
    </item>
    <item>
      <title>Nostalgic Digital Interactions</title>
      <link>https://pedrom.link/blog/nostalgic-digital-interactions</link>
      <guid isPermaLink="true">https://pedrom.link/blog/nostalgic-digital-interactions</guid>
      <pubDate>Mon, 01 Jan 2024 00:00:00 GMT</pubDate>
      <description>Buttons that press, pages with weight. Why interfaces that borrow from the physical world feel better to use.</description>
      <content:encoded><![CDATA[
<p>Remember when clicking a button felt like pressing a physical button? When scrolling through a page had weight and momentum? When digital interfaces felt like they existed in the real world?</p>
<p>Somewhere along the way, we lost that connection. Interfaces became flat, interactions became instant, and the physical world faded away. But I think we're starting to remember why those connections mattered.</p>
<p>There's something deeply human about interactions that feel tangible. A button that depresses slightly when clicked. A page that scrolls with a bit of momentum. A link that changes color gradually, not instantly.</p>
<p>These aren't just aesthetic choices—they're bridges between the digital and physical worlds. They help our brains understand what's happening. They create moments of delight. They make technology feel less alien, more familiar.</p>
<p>I've been exploring ways to bring that nostalgia back. Subtle shadows that suggest depth. Animations that mimic real-world physics. Interactions that have weight and presence.</p>
<p>It's not about going backwards. It's about taking the best of both worlds—the efficiency and power of modern web technology, combined with the warmth and familiarity of physical interactions.</p>
<p>The result? Interfaces that don't just work well, but feel good to use. And in a world full of cold, efficient digital tools, that feeling matters more than ever.</p>
]]></content:encoded>
      <category>Design</category><category>UX</category><category>Interactions</category>
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