Hi, I'm Pedro — a product person who still ships code.
Ten-plus years in CRM taught me what's worth building; now I build it, with a small team, in TypeScript.
I also photograph cities
and make imperfect things out of clay
.
Say hello.
Computer scientist by training, with a master's in Enterprise Information Systems. From the Algarve, via Brighton, now in Madrid.
now →
shaping and shipping features for our internal tool·
thinking about the web we grew up with·
eight ceramic pieces in, all imperfect
Writing
essays, occasionally in portuguese
feb 2025
The New Social Circles — I deleted Facebook, then Twitter. Where I ended up instead: paid newsletters, small Discords, and rooms with no algorithm.
essay · technology · social media
jun 2024
The Problem of Google Doing It for Us — Google I/O promised a Search that does the work for you. What happens to the web — and to the people who write it — when the search engine becomes the destination? ← start here
essay · technology · ai · web
jan 2024
Urban Landscapes — Geometry, light and repetition in city spaces. An ongoing series.
photo series · photography · urban · architecture
jan 2024
Nostalgic Digital Interactions — Buttons that press, pages with weight. Why interfaces that borrow from the physical world feel better to use.
essay · design · ux · interactions
Projects
small things, built for fun
Blue Note Gallery — 59 album covers from the 10" LP era (1951–55), when John Hermansader, Paul Bacon and Gil Mellé, with photographer Francis Wolff, made sleeves as groundbreaking as the music.
Fanzine Builder — A browser-based zine maker: drag in photos, pick a layout, export a PNG for Instagram or a print-ready booklet PDF.
Cuándo toca — What fruit and veg is at its best each month in Spain, by region, with a shareable story for every month. Built on the open data of Soy de temporada.
Contraetiqueta — Where Spain's wine really comes from: one litre in four is made in Ciudad Real, and most of it carries no DOP seal. Province by province, from the Ministry of Agriculture's own figures.
Clay & Camera
things I make when not making software
cheese board, stonewaresmall face #1first mug. rusty. unsure.urban landscapes 01urban landscapes 02